H&M is notorious for its secret Cyber Monday sale- here are all my expert tips on how to shop it
I've scoured the site so you don't have to


Natalie Hughes
These H&M deals were last checked on 2/12/2024. To ensure that all items listed are in stock and that the best deals are added, we will continue to monitor for any further price drops, especially now that Cyber Monday bargains are beginning to drop.
When it comes to Cyber Weekend sales, H&M is always my first port of call, and this year, the brand is offering up to 70% off almost everything in its secret sale.
Made for new and existing members, if my expertise has taught me anything as a seasoned Fashion Editor covering H&M's Cyber Monday deals, it's that this sale is not one to miss if you're on the lookout for statement pieces that will see you for many seasons to come.
From keep-forever cashmere knits to timeless coats, I have trawled every last corner of H&M's online shop to bring you the best deals on-site now. And, of course, I've included a couple of party dresses (and accessories) for good measure – after all, the festive season is upon us, and I know you'll wear and re-wear these for years to come.
Although H&M's Black Friday sale is over, we can rejoice that Cyber Monday is here. Ready to shop? Let me walk you through everything you need to know and the best pieces to invest in.
How do I unlock H&M's Cyber Monday 2024 discounts?
For this quick hack all you have to do is go to H&M's website and simply sign up to become a member. The membership allows you to shop now and pay later, collect points on every purchase, and enjoy exclusive discounts- like their Cyber Monday sale.
Discounts are applied at check out, so if discounted prices aren't appearing, fear not, as they come up as soon as items are added to the cart. Below, we have included the sale and original prices for a seamless shopping experience.
When does the H&M Cyber Monday sale start?
The H&M Black Friday weekend sale has finished and Cyber Monday has begun. Be sure to check back then as there may be new deals added to the sale.
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I've scoured the site for the best pieces. Scroll to see what I'll be adding to my basket.
Right now, you can find deals on H&M coats, dresses, jumpers, cardigans, and more. Pick up an evening dress that you can wear this party season (and for many to come), or invest in an everyday coat or pair of jeans.
Need inspiration? Here's my edit of the best H&M Cyber Monday weekend deals, on-site now.
H&M Cyber Monday Quick Links:
- Up to 70% H&M blazers
- Up to 50% H&M coats
- Up to 70% H&M underwear
- Up to 70% H&M dresses
- Up to 70% H&M jeans
The best H&M Cyber Monday 2024 deals:
H&M's baggy wide jeans are constantly in my best denim rotation. Coming in two washes, these are bound to sell out.

Sofia Piza is the Fashion Writer at Marie Claire UK. With extensive experience and a degree in Fashion Journalism, she covers runway trends, shopping picks, celebrity fashion, and industry news.
Throughout her career, Sofia's work has ranged from in-depth interviews with industry experts and high-profile celebrities to creative production for editorial cover shoots and red-carpet coverage. Born in Mexico and raised in five countries, Sofia's multicultural upbringing has fed into her interest in international markets, leading her fashion week coverage across London, Milan, Paris, New York, and Copenhagen.
When she's not sourcing inspiration from social media, you will find Sofia anywhere from a local vintage market to busy central London streets, people watching to make sure she brings you the latest trends, from the best denim pieces to the must-have investment bags- the possibilities are endless.
- Natalie HughesFreelance Writer
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