I'm not exaggerating when I say that about half my summer wardrobe is made up of Reformation. The Los Angeles-based brand has been my go-to for years, whether for its easy everyday summer dresses, chic wedding guest looks, denim staples, or breezy linen separates—all of which ooze effortless cool-girl vibes like no other.
The fact that Reformation is also dedicated to sustainable practices, releases limited quantities of each design, and actually makes an effort to be size inclusive serves only to make it all the more appealing. And when the brand's bi-annual sale rolls around, it becomes nothing short of irresistible.
There are two major Reformation sale events each year: one in mid-August and the other post-Christmas, both offering 30% off a range of items both online and in-store initially—and then a whopping 50% thereafter. It's my prime time to pounce and snap up those pieces I've been eyeing for weeks, because while I'd say that Ref is well worth the investment, it's definitely on the pricier end of the spectrum, so skimming that little extra sum off the top definitely helps.
With years of experience under my belt, I'd consider myself a full-blown Reformation sales shopping expert by now—so to put my very niche skills to good use (and distract me from buying everything myself), I've picked out my 114 favourite discounted items to shop now.
From the perfect baggy jorts and the classic cashmere jumper loved by Daisy Edgar-Jones, Miley Cyrus and Selena Gomez, to the cult summer dress that's currently half price, these are the best bits to buy in the Reformation summer 2025 sale.
Reformation Sale: An Editor's Top Picks
The cult Cary jeans have a rare 50% discount right now, so if you've always been curious to try them for yourself—or simply need another pair to add to your collection—this is the time.
Lace-trimmed slip dresses have emerged as one of the hottest trends of the year so far, and this mini style will work well paired with boots, tights and a knit layer for the colder months too.
The fact that these mules share my name isn't the only reason they're on my wishlist... I'd style them with black capris, a white linen top, oval sunnies and a silk scarf for optimal Euro summer vibes.
Reformation's Tagliatelle dress has become something of an icon, so it's worth snapping it up while it's on rare sale. There's a fab floral style that would make a great wedding guest dress, but I'd pick this dark denim number that will work well into autumn, too.
The idea of touching cashmere right now might be enough to bring you out in hives, but give a thought to your future autumn/winter self, who will be supremely appreciative to have this super-soft, highly versatile jumper to hand. If it's good enough for Selena Gomez, Daisy Edgar-Jones, Mikey Madison and Miley Cyrus...
I tried this chic and supremely flattering two-piece set on last summer, and still regret not buying it there and then. I can't count the number of occasions I've wished I could wear it to. Don't make my same mistake.
As someone who never thought of themselves as a jorts girl, this was the pair that finally convinced me to give the trend a go. I haven't looked back since.
Ticking off the gingham, butter-yellow and cottage-core trends in one—and for less than £140—this is a no-brainer. It also boasts a shirred back so there's enough space for the bigger-boobed among us.
Now half price, this classic turtleneck cashmere knit is a real autumn/winter staple.
For less than £250, you'll not only get a glorious 100% silk coral look that's perfect for weddings and elegant events, but a top and skirt that can be endlessly styled separately too.
Tempting as it was, spending £200 on a see-through mesh bag never quite sat right with me. Now that it's under the £100-mark, though? I'm in.
Whether worn now with a colourful mule (the afore-featured Clementine, perhaps?) for a summery event, or with sheer black tights, killer stilettos and glitzy accessories come festive season, this is a party dress you'll turn to time and time again.
I'm a firm proponent of the power of a fabulous shoe, so these leopard-print, calf-hair slingbacks are right up my street. I'd wear them with black barrel-leg jeans and a simple white tee for the ultimate low-lift, fashion-girl look.
Yet another item I've had my eye on for about a year, and that I'll be snapping up stat now that it's less than £65. New year's eve, here I come.
