The New H&M Studio Just Landed and It's My Go-To for Designer Details on the High Street

Elevated pieces you will wear season after season

H&M New In pre-fall 2025
(Image credit: H&M)

H&M has just dropped its pre-fall collection, and it's filled with elevated autumnal buys that are just too good to miss. The high-street favourite has tapped into the effortlessly cool and confident style of Copenhagen for its latest drop, and there's no shortage of elevated basics to capture Scandi dressing at any budget.

As a team that is always on the lookout for the very best pieces on the high street, H&M tends to be our first port of call. In my opinion, the brand can't be beaten when it comes to affordable and chic designs. With a great mix of timeless basics and on-trend pieces that will upgrade everyday outfits, H&M will always have something I'm looking for.

"The H&M Studio Pre-Fall 2025 capsule is tailored but with a lived-in feel, like it’s been effortlessly curated over time," explains Kathrin Deutsch, Collection Designer at H&M Studio. Pairing sharp tailoring with floaty feminine silhouettes, delicate and bold are the key words of the season.

The only downside with H&M is that the pieces are so good, they tend to sell out instantly—so it's only natural that I keep my finger firmly on the pulse of what's new. I've scrolled through the latest arrivals and picked the 12 best pieces from H&M's new-in section that will have your trans-seasonal wardrobe covered.

Oh, and if you're a fan of editor-approved new-in picks, don't forget to check out our top selections from COS, Arket, Net-a-Porter, Zara and Massimo Dutti too.

Shop The Best Of H&M New In

Sofia Piza
Fashion Writer

Sofia Piza is the Fashion Writer at Marie Claire UK. With extensive experience and a degree in Fashion Journalism, she covers runway trends, shopping picks, celebrity fashion, and industry news.

Throughout her career, Sofia's work has ranged from in-depth interviews with industry experts and high-profile celebrities to creative production for editorial cover shoots and red-carpet coverage. Born in Mexico and raised in five countries, Sofia's multicultural upbringing has fed into her interest in international markets, leading her fashion week coverage across London, Milan, Paris, New York, and Copenhagen.

When she's not sourcing inspiration from social media, you will find Sofia anywhere from a local vintage market to busy central London streets, people watching to make sure she brings you the latest trends, from the best denim pieces to the must-have investment bags- the possibilities are endless.

With contributions from