This designer collab is about to seriously elevate your #flatlay


If you're familiar with House of Hackney, you'll already know that the British interiors brand in itself is pure social media gold, thanks to its maximalist aesthetic and iconic floral prints. No one clashes leopard print and florals quite like husband-and-wife team Javvy M Royle and Frieda Gormley - and gets away with it.
So you'll understand the buzz behind their collaboration with one of my fave high-street brands, & Other Stories. The two have teamed up for SS18 to create a collection 'celebrating the beauty of nature’s prints mixed with a dose of British psychedelia'.
In other words, expect plenty of eccentric prints, softened with feminine and bohemian textures and tailoring. I'm loving the chic wide trousers and oversized blouses, and the slippers that are #flatlay perfection.
As for the prints, the brand's signature floral and zebra print were re-imagined in new hues of blue and burnt orange, creating a 'tree of life' foliage.
'We love & Other Stories’ silhouettes, print treatments and how meaningful the brand’s social messaging feels. The collection that we created together is a heightened version of nature. We were inspired by British psychedelia, vibrant fabrics from our local Ridley Road Market, and the bohemian mood of the Bloomsbury Group,' says Frieda Gormley.
The collection is now available to shop, and here's my edit of the best bits.
Shop now: House of Hackney Blouse for £79 from & Other Stories
Marie Claire Newsletter
Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!
Shop now: House of Hackney Slip Ons for £79 from & Other Stories
Shop now: House of Hackney Dress for £125 from & Other Stories
Shop now: House of Hackney Dress for £110 from & Other Stories
Penny Goldstone is the Contributing Fashion Editor at Marie Claire UK. She writes about catwalk trends and the latest high street and Instagram sartorial must-haves. She also helms the Women Who Win franchise.
She has worked in fashion for over 10 years, contributing to publications such as Cosmopolitan, Red, Good Housekeeping, and Stylist.
-
As a perfume-obsessed beauty editor, I can’t believe it’s taken me 25 years to try this classic Y2K scent
It was worth the wait
By Mica Ricketts
-
I'm a 9x marathoner who likes looking and feeling their best. Enter: the functional but fashionable race day outfits I swear by
These outfit formulas almost guarantee you a PB.
By Ally Head
-
We're not for panic buying, but here's how Trump's tariffs might affect your K-beauty spending habits
They could impact the industry globally
By Nessa Humayun