WATCH: Lana Del Rey’s H&M TV advert revealed
Watch Lana Del Rey appear in her first fashion TV ad for the high-street brand

Watch Lana Del Rey appear in her first fashion TV ad for the high-street brand
Lana Del Rey has lent her haunting vocals and magnetic looks to make onscreen magic in H&M’s vintage-themed TV advert.
The singer dominates the 30-second clip, naturally, as she showcases the high-street store’s autumn/winter collection to a backdrop of her rendition of ‘Blue Velvet’.
LANA DEL REY NAMED AS FACE OF JAGUAR
The ad opens with Lana clad in a mohair sweater and pale jeans singing into a vintage microphone.
As the camera pans the room three Lana clones appear in identical form clad in pale shades. The song moves one lady into a yawn then deep contemplation while a male onlooker breaks into a sweat.
The video has the star stamped all over it with her personal love of vintage looks echoed throughout.
Marie Claire Newsletter
Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!
There’s a clash of floral prints as Lana is hypnotized by a pendulum and her iconic beehive stays in place during the entire ad.
Retro notes are added with a traditional telephone into which the star sings – focusing the frame on her perfectly full pout.
As the red H&M letters appear, Lana wears a smile – and who can blame her when her first fashion TV ad is this good?
WATCH: Lana Del Rey’s H&M TV ad
What do you make of Lana Del Rey’s advert for H&M? Was the singer’s image right for the brand? Have your say below.
-
Kate Moss has Designed the Nostalgic Festival Fashion Collection of Dreams for Zara
Looks like those legendary Glasto outfits were on the moodboard...
-
Designer Emilia Wickstead Shares her Secrets for Nailing Event Dressing this Season
She's the brains behind a number of Kate Middleton's most elegant looks
-
Mango Has Just Dropped the Ultimate Summer Collab Collection with Supriya Lele
The celebrity-loved, British-Indian designer is known for clothes that ooze effortless, sensual sophistication