Clear Mascara Is the Beauty Throwback Quietly Transforming My Routine

No, it's not Dream Matte Mousse

Sophia Geiss seen wearing Thesing navy blue sporty baseball cap, H&M cropped white cotton t-shirt, 032c oversized black relaxed wool coat with wide shoulders, on March 14, 2025 in Berlin, Germany.
(Image credit: Getty Images)

When discussing the best mascaras recently with friends, some of them were shocked by my admission that I have started dabbling with clear mascara again. You remember clear mascara, the product you used in school when you weren’t allowed to wear make-up. But would you believe me if I said it’s become a staple in my everyday routine as a 20-something beauty editor? Well you better because it’s true.

Thanks to the best eyelash serums, I have fairly long lashes naturally. Because of this, I don’t always like a super intense mascara day-to-day as it can give them a bit of a spidery look. If I’m going out then of course I reach for one of my favourite jet black formulas - Maybelline Lash Sensational Sky High Mascara is a current favourite - but when I’m hitting up my local coffee shop for a work sesh, I want to keep it very minimal.

Enter: the best clear mascaras. They give me just enough lift and volume whilst still looking incredibly natural. In fact, since making the switch more regularly, I’ve had lots of people ask me if I’ve had a lash lift because it gives that same effect.

If you’re also considering opting for a more natural-looking lash from time to time, these are the very best clear mascaras out there. Oh, and the best news? They’re way cheaper. (For the most part, anyway.) As with all clear mascaras, they're far more natural than regular mascara, though. So, if you want a volumising mascara or one that brings the drama then you might be better off looking elsewhere as that's not why I love these clear formulations. For me, the beauty lies in their low-maintenance appeal.

The best clear mascaras, listed:

  • Best overall clear mascara: e.l.f Clear Brow & Lash Mascara | £3, Boots
  • Best clear mascara for lengthening: Maybelline Great Lash Clear Mascara | £6, Amazon
  • Best clear mascara for strengthening: Barry M Strengthening & Conditioning Clear Mascara | £5.99, Barry M
  • Best clear mascara as a primer: Collection Colour Lash All Day Wear Colour Mascara Clear | £2.49, Boots
  • Best clear mascara for a natural look: No7 Lash and Brow Perfector | £9.95, Boots
  • Best clear mascara for sensitive eyes: Ere Perez Aloe Gel Lash & Brow Mascara | £27, Naturisimo

Everything you need to know about clear mascara

What is clear mascara?

Clear mascara is a transparent, gel-like formula that is applied using a mascara wand to softly enhance, lengthen and define eyelashes. The results are far more subtle than traditional black or brown mascaras, making it a perfect choice for no-makeup makeup, minimalist looks.

Thanks to its transparency, it also makes a great brow gel or baby hair styler, adding control and definition without coating hairs in pigment.

Is clear mascara good for sensitive eyes?

Clear mascara can be used on sensitive eyes, however, it's always important to check the label for any ingredients that could be potential irritants and look out for formulas that are hypoallergenic.

How to apply clear mascara

For best results, prep with an eyelash curler on clean, dry lashes to lift and help encourage the natural curl. Then, wriggle the clear mascara wand into the base of your lashes, and gently sweep up towards the ends.

For brows, simply sweep upwards from the inner base of the lash, angling outwards as you move out towards the tail.

Best clear mascaras, reviewed by a beauty editor

Best clear mascara - picture of tori wearing a clear mascara

(Image credit: Tori Crowther)

1. e.l.f Clear Brow & Lash Mascara

2. Maybelline Great Lash Clear Mascara

3. Barry M Strengthening & Conditioning Clear Mascara

4. Collection Colour Lash All Day Wear Colour Mascara Clear

5. No7 Lash and Brow Perfector

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Beauty Contributor

Tori is a freelance beauty journalist and contributor for Marie Claire. She has written for various titles, including Allure, Glamour, Elle, Refinery29, Brides, and more. Currently training to be a nail tech, Tori is a total nail enthusiast and always has time to talk all things nail art. When she’s not writing about beauty and testing products, Tori can be found walking her rescue dog Pip, drinking great coffee, and eating as many croissants as humanly possible.

With contributions from