As far as high-street collaborations go, few have managed to create such commotion as Gap x Dôen. Selling out in just a couple of minutes during their first stint last May, the collection introduced a range of spring/summer pieces that spanned across women's and kidswear.
So it only makes sense to come back with a new season offering for 2025, and if you, like me, missed out on a piece last time, now is the perfect time to get your hands on the viral collection.
Releasing 38 fresh designs, the collaboration promises to be just as coveted as the last. Featuring plenty of soft silhouettes and warm-weather essentials like breezy linen tops, spring dresses, and co-ords, it sets out to make heatwave dressing an effortless task. Building on Gap's iconic styles and Dôen's fresh silhouettes, this season also sees Dôen venturing into menswear with five unisex pieces that include poplin shirts, pleated trousers, and logo hoodies.
"Our first collection with Dôen set a new bar for how a collaboration can infuse a fresh perspective into Gap essentials, creating covetable pieces that left our customers wanting more,” said Mark Breitbard, President & CEO of Gap. “Reuniting with Dôen, an inspiring partner that shares our values, has allowed us to build on that momentum with a new summer-ready collection.”
Maintaining their commitment to supporting their community, the garments have also been produced in international factories that participate in RISE (Reimagining Industry to Support Equality). The initiative aims to unite leading fashion brands and manufacturers to promote gender equity in the international garment sector. As part of their efforts, Gap has already reached nearly 1.4 million women and girls, while Dôen officially partnered with this initiative this April.
Gap x Dôen campaign imagery featuring Lily and Ruby Aldrige.
Aligning with Gap's usual offerings, the collection retails from £25 to £180 and will be available online and in the brand's London Oxford Street store from May 22nd. If we're to judge from last collection's success, this one is bound to sell out fast.
Below, find our expertly curated top picks.
Shop the collection
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