Black-owned fashion brands to support during Black History Month and beyond
Celebrate Black History Month in style


Celebrate Black History Month in style
It's Black History Month and as this year's theme is "Saluting our Sisters", it's a brilliant time to shine a light on the black owned businesses you can support right now - many of which are women owned too.
New York based Aurora James, founder of Brother Vellies, previously spoke out about where big retailers were falling short, announcing: "So many of your businesses are built on Black spending power. So many of your stores are set up in Black communities. So many of your sponsored posts are seen on Black feeds. This is the least you can do for us. We represent 15% of the population and we need to represent 15% of your shelf space."
Aurora started the 15% percent pledge, and retailers have started to notice, but there is much more to be done. As a consumer, if you want to help, you can get involved by reassessing how you spend your money, and supporting black-owned brands and businesses.
Over in the UK, Black Pound Day was launched a few years ago, which encourages shoppers, on the first Saturday of the month, to buy from local and online Black-owned businesses rather than their usual stores. It's an easy and achievable call-to-action that will go a long way towards re-adjusting the economical imbalance that we see across the UK and globally.
With that in mind, here are some incredible designers of colour - such as Louisia-born Christopher John Rogers, whose iconic and colourful designs have been worn by everyone from Beyonce and Rihanna to Michelle Obama - and Black owned fashion brands - such as the timeless TOVE and Cushnie - some UK-based and others from around the globe (which deliver worldwide by the way), that you can discover now.
Scroll down for a mix of gorgeous dresses, swimwear, blouses, handbags and accessories, where to buy them and our top shopping picks.
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Míe is a lifestyle brand that provides design and fashion consciously made to be nature-friendly. Their focus is on resort wear, made with natural and biodegradable fabrics, that are breathable, elegant and functional, for conscious women and all women with refined taste. All clothes are locally made by seamstresses and artisans in Lagos, Nigeria.
Toronto-native and New York City-transplant, Creative Director and Founder Aurora James founded the brand in 2013 with the goal of keeping traditional African design practices, and techniques alive while also creating and sustaining artisanal jobs. Her pieces are vintage-inspired and one-of-a-kind.
UK-based Maison Bent was created by Shanna Bent, an alumni of Central Saint Martins and London College of Fashion, who showcased her first collection in February 2020. Enlightened by heterogenous disciplines entailing literature, art, sustainable practises and history, Maison Bent celebrates a plurality of perspectives, sharing stories through finery for the “femme du mode”.
Founded by Maïna in 2015, Underargument ‘exists to remind ourselves to always embrace authenticity. So we can find our vision, fulfil our purpose, and simply live our best lives.’ Designed to remind the wearer to embrace everything that makes them them the labels site has become a platform for sharing authentic, inclusive stories that empower. Expect beautiful sets with thought provoking stories - all the models on site were selected for the stories they chose to share with the brand - part of Maïna's innovative anti-casting policy.
Sincerely Nude was founded by London based Michelle Asare in 2018, because she ‘noticed that I could never find any nude clothing close to my skin tone whenever I went shopping or even browsing online. This realisation became somewhat of frustration as I noticed it everywhere I went. I’ve always loved fashion and it felt dear to my heart to be part of the change I wanted to see in the world. From a discussion to fruition. Sincerely Nude wants to empower women to feel beautiful and sexy in their skin tone no matter what shade or size.’
Though not black-owned, AKOJO MARKET is a UK-based online platform which champions independent designers in Africa / brands based in the UK and Europe with artisan makers in Africa, for example Yala Jewellery (pictured, black-owned, UK-based and the first jewellery company to become a B-Corp) Each of the 32 brands has been carefully vetted and selected for their ethical mindset and positive impact on the communities around them.
Sante + Wade is an inclusive premium footwear brand based on passion, innovation, and friendship. Black-owned and UK founded in 2019, best friends Shola Asante and Agnès Cushnie established SANTE + WADE as a result of personally being affected by the limited choice on the market for longer and wider fit footwear. Shola and Agnès firmly believe that every woman should experience the emotion that comes with finding something beautiful that fits perfectly ultimately making them confident to go about their day. The collections are all handcrafted in a family run workshop in Portugal.
Shop our top picks from the brands below:
Penny Goldstone is the Contributing Fashion Editor at Marie Claire UK. She writes about catwalk trends and the latest high street and Instagram sartorial must-haves. She also helms the Women Who Win franchise.
She has worked in fashion for over 10 years, contributing to publications such as Cosmopolitan, Red, Good Housekeeping, and Stylist.
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