Few things make me feel less Christmassy than London summers, but despite current weather conditions, the festivities are already underway at the biggest beauty retailers. Just weeks after Liberty announced its beauty advent calendar for 2025, countless other retailers have followed suit—and this year is looking to be one of the most exciting yet.
Last year's beauty advent calendars did not disappoint, with sites such as LookFantastic and Sephora offering savings of hundreds of pounds on luxury skincare and beauty brands. But if there's one thing we learnt, it's that these advent calendars sell out remarkably quickly—particularly those stuffed with high-end buys like the best perfumes for women and rich moisturisers.
Yes, thinking about your calendar of choice in August may seem a little excessive, but this level of preparation can be necessary if you're serious about scoring a bargain. Almost all of our top-rated beauty advent calendars in 2024 totally sold out before December even started, so there's no room for waiting around here.
Cult Beauty, NEOM, Harrods, Fortnum & Mason, Charlotte Tilbury and more have already teased the first look at their selections for this year, with waitlists filling up at remarkable speed. But until all the best beauty advent calendars are officially available to buy, we will be keeping this page up to date with the latest beauty advent calendar news and release dates.
Beauty Advent Calendars 2025: Quick shopping links
- Liberty Beauty Advent Calendar: Join the waitlist
- Selfridges Beauty Advent Calendar: Join the waitlist
- Cult Beauty Advent Calendar: Join the waitlist
- Charlotte Tilbury Advent Calendar: Join the waitlist
- Harrods Beauty Advent Calendars: Pre-order now
- Harvey Nichols Beauty Advent Calendars: Join the waitlist
- Fornum & Mason Beauty Advent Calendar: £265 at Fortnum & Mason
Liberty Beauty Advent Calendar 2025
We already have quite a few details about the 2025 Liberty calendar, including its September release date, £1,245 value, and impressive £275 price tag. A saving of nearly £1k is seriously impressive, and you get a brilliant selection of luxurious beauty treats.
Inside you'll find "Beauty Hall heroes from the very best names in beauty, each one hand-picked by our expert buyers," according to the retailer. This includes 30 beauty finds (20 full size), and a Ianthe print drawstring bag too.
Ex Nihilo, Jones Road, Lisa Eldridge, and Augustinus Bader are just some of the brands you'll find inside, and there are also 15 lucky Golden Tickets (worth £1,000) to spend at Liberty stashed inside random calendars. And if all that isn't enough to tempt you, the beautiful box designed by Illustrator Clym Evernden certainly will.
Beauty Drop subscribers can enjoy early access to the calendar from today, complete with a £25 discount and guaranteed delivery by the end of August (it's never too early to start the festivities). New customers can also still join the pre-sale and receive the discount by signing up for a Beauty Drop membership.
Given that this calendar marks 150 years of beauty at Liberty, it makes sense that they're going all out. If 2024 is anything to go by, these will fly off the shelves, so I highly recommend getting your name down on the list if you hope to score one.
What's inside?
- LBTY. — Zephirine EDP 8ml (Full Size)
- Dr. David Jack — Supernova Antioxidant Cleansing Gel 30ml
- Emma Lewisham — Skin Reset Face Serum 30ml (Full Size)
- Vyrao — The Sixth EDP 10ml
- Trish McEvoy — Sheer Lip Colour, Shade Mulberry 3.5g (Full Size)
- Davines — Naturaltech Nourishing Shampoo 100ml (Full Size)
- Bibbi Parfum — Santal Beauty EDP 10ml
- MZ Skin — The Rich Moisturiser 10ml
- Skincycles — Eye Matrix Mask 4 x 6ml (Full Size)
- Sisley — Floral Toning Lotion 100ml (Full Size)
- Ex Nihilo — Blue Talisman EDP 7.5ml
- Mirror Water — Smooth Body Oil 50ml (Full Size)
- Lisa Eldridge — Seamless Glide Eye Pencil, Shade Ground Coffee 1.2g (Full Size)
- Jones Road Beauty — The Mascara, Shade Pitch Black 2.7g
- Granado — Esplendor EDP 25ml
- Larry King — A Social Life For Your Hair 30ml (Full Size)
- Maria Nila — True Soft Argan Oil 30ml (Full Size)
- D.S. & Durga — I Don’t Know What EDP 7.5ml
- Verden — Nocturne Magnesium Night Balm 75ml (Full Size)
- Paula’s Choice — 10% Azelaic Acid Booster 30ml (Full Size)
- Dermalogica — Daily Microfoliant 13g (Full Size)
- Philip Kingsley — Elasticizer Deep Conditioning Treatment 75ml (Full Size)
- Trinny London — Sheer Shimmer Lip2Cheek, Shade Violine 4g (Full Size)
- Charlotte Mensah — Manketti Oil Conditioner 50ml
- La Mer — The Lip Balm 9g (Full Size)
- Vilhelm Parfumerie — Sparkling Jo EDP 10ml
- Votary — Super Renewal Serum, Retinol Alternative 30ml (Full Size)
- Zelens — Melatonin B12 Overnight Repair Mask 50ml (Full Size)
- Matiere Premiere — Vanilla Powder EDP 6ml (Full Size)
- Augustinus Bader — The Rich Eye Cream 15ml (Full Size)
- Liberty — Liberty Print Large Drawstring Bag
Cult Beauty Advent Calendar 2025
Many details about Cult Beauty's 2025 advent calendar are still under wraps, but it promises to be "bigger, bolder and more decadent than ever." Featuring surrealist artwork by Quentin Jones, the gorgeous box is stuffed full of beauty essentials.
This year, the brand is offering two different calendars—the Classic Curation (which can be shipped worldwide), and the Limited-Edition Curation, which contains an array of fine fragrances. Note, the Limited-Edition Curation can only be shipped to select countries.
So far, we know that the Classic Curation contains 35 iconic products (20 full-sized), and the Limited-Edition Curation contains 40 products (21 full-sized). You can also expect 16 of the year's hottest launches, 15 ethical essentials, and three Cult Beauty exclusives. Three special calendars also contain a Golden Ticket worth 1,000 Cult Beauty pounds.
Join the waitlist from today to see weekly product reveals, a £20 gift card, and priority access to shop the calendar before anyone else.
What's inside?
Cult Beauty will be giving sneak peeks each week until the official drop, so stay tuned to find out exactly what's inside.
Harrods Beauty Advent Calendar 2025
Harrods is releasing not one, not two, but three different beauty advent calendars this year. Above is the main calendar, featuring 32 beauty icons from brands like Laura Mercier, Shiseido, La Mer, Bobbi Brown, Sisley and more. The retailer is also offering a 12 Days of Hair & Body Advent Calendar for £99, and a 12 Days of Fragrance Advent Calendar containing seven full-size fragrances including 50ml bottles from Ex Nihilo, Fragrance du Bois, Tiziana Terenzi, Thameen, Jo Malone, and Parfums de Marly.
Although the fragrance calendar has already sold out online, there will be more arriving in-store at Harrods and in H beauty stores in September.
The main beauty advent calendar and hair & body advent calendar are available for pre-order and expected to ship in early September.
What's inside?
- Laura Mercier Black Caviar Extravagant Mascara 8.5g (Full Size)
- La Prairie Foam Cleanser 50ml (Travel Size)
- Medik8 Crystal Retinal 6 30ml (Full Size)
- Rodial Frosted Pink Blush Drops & Bronze Glowlighter 15ml (Full Size) and 2g (Deluxe Mini)
- Evidens De Beaute The Special Mask 30ml (Travel Size)
- Davines OI All In One Milk 50ml (Travel Size)
- Shiseido FSLX Total Regenerating Cream 15ml (Travel Size)
- Sisley Floral Toning Lotion 100ml (Travel Size)
- Beautifect Beauty Blender 1pc (Full Size)
- Hourglass Veil Translucent Setting Powder 2g (Travel Size)
- U beauty Resurfacing Compound 15ml (Travel Size)
- La Mer Crème de la Mer 15ml (Full Size)
- Bobbi Brown Taupe Long Wear Cream Eye Shadow Stick 1.6g (Full Size)
- 111SKIN Cyro Sheet Mask 1pc (Full Size)
- Christophe Robin Cleansing Purifying Scrub & Regenerating Mask 40ml & 75ml (Travel Size)
- Cle De Peau UV Protective Cream 8ml (Travel Size)
- Etat Libre D'Orange Uruk 10ml (Travel Size)
- Skin Cycles Lip Balm 0.5ml (Full Size)
- Lancaster Ligne Princière Cream & Ligne Princière Serum 15ml & 7.5ml (Travel Size & Deluxe Mini)
- Valmont Votre Visage L’Elixir Face Cream 15ml (Travel Size)
- Augustinus Bader The Face Oil 10ml (Travel Size)
- Moncho Moreno Bond J' aime Bond 100ml (Travel Size)
- MZ SKIN Hydra-Bright Gold Eye Mask 1pc (Full Size)
- MZ SKIN Vitamin Infused Meso Eye Mask 1pc (Full Size)
- MZ SKIN Soothe & Smooth Hyaluronic Brightening Eye Complex 14ml (Full Size)
- Champo Pitta Lash Serum 4ml & Pitta Brow Serum 4ml (Full Size x 2)
- Tatcha Indigo Overnight Repair 15ml (Travel Size)
- Mac Ruby Woo Macximal Sleek Satin Lipstick 3.8g (Full Size)
Selfridges Beauty Advent Calendar 2025
Selfridges is easily one of the most anticipated beauty advent calendars of the year, and it always seems to be one of the first to sell out. It's also the one to go for if you're after something a little bit different—out of the 37 products inside (24 of which are full-size) 35 are exclusive-to-Selfridges products that won't be found in any other beauty advent calendar.
We're only a couple of weeks away from its launch, which you can access by signing up to the waitlist. Worth over £1,000, there's no doubt that there's something for every beauty lover inside here.
What's inside?
- AMIKA The Kure Shampoo, 60ml
- AMIKA The Kure Conditioner, 60ml
- AUGUSTINUS BADER The Eye Cream, 15ml
- CHĀMPO Leave-In Perfecting Cream, 75ml
- CHARLOTTE MENSAH Manketti Oil Salt Scrub, 50ml
- CHARLOTTE TILBURY Airbrush Flawless Setting Spray, 34ml
- COLOR WOW Dream Coat Supernatural Spray, 200ml
- CREED Eladaria Eau de Parum, 10ml
- DRUNK ELEPHANT B-Goldi Bright Drops, 30ml
- ELEMIS, Dynamic Resurfacing Facial Pads, 14 pack
- EX NIHILO Fleur Narcotique Eau de Parfum, 7.5ml
- FENTY BEAUTY Hella Thicc Volumizing Mascara in Black, 10ml
- GISOU Honey Infused Hair Oil, 20ml
- HOURGLASS Ambient Lighting Blush in Luminous Flush, 1.3g
- HUDA BEAUTY Faux Filler Extra Shine Lip Gloss in Juicy Pink Lady, 3.9ml
- SELF GLOW BY JAMES READ Sunbright Tinted Tan Drops, 30ml
- JOONBYRD Palm Wild Hand Wash, 50ml
- JO MALONE LONDON English Pear & Freesia Cologne, 30ml
- LANEIGE Lip Sleeping Mask in Berry, 20g
- LASHIFY Birdie Wand, Whisper Light Black Bond, x2 Bold Gossamer Lashes in 10mm and 12mm
- LISA ELDRIDGE Enhance & Define Lip Pencil in Fawn, 1.2g
- MAC Pro Locked Brow Gel in Clear, 7.8ml
- MARIA NILA Head & Heel Soothing Serum, 50ml
- MARIA NILA Scalp Brush
- MOONGLAZE Phases Blush Stick in Blushed, 7g
- MORPHE Eyeshadow Palette in Outer Spice, 7.5g
- MURAD Cellular Hydration Barrier Repair Mask, 80ml
- ORMONDE JAYNE Levant Eau de Parfum, 10ml
- REFY Duo Brush
- RODIAL Vit C Brightening Tonic, 100ml
- SCULPTED BY AIMEE Beauty Base Original Primer, 30ml
- SELFRIDGES Beauty Concierge Card
- SOL DE JANEIRO Brazilian Crush Cheirosa 68 Perfume Mist, 90ml
- STILA Stay All Day Liquid Eyeliner in Black, 0.5ml
- TATCHA The Silk Cream, 15ml
- THE ORDINARY Niacinamide 10% + Zinc 1%, 30ml
- UKLASH Complex Peptide Eyelash Serum, 3ml
Harvey Nichols Beauty Advent Calendar 2025
Harvey Nichols is another retailer offering more than one advent calendar this year, opting for a main calendar and a fragrance edition. You can now join the waitlist to be the first to hear when they launch, which you'll probably want to do considering last year’s 12 Days of Fragrance Advent Calendar 2024 sold out online in the first 24 hours.
What's inside?
Although we don't yet have a full breakdown of the entire contents of both calendars, we can confirm that the main calendar includes 20 full sized products from brands such as Le Labo, Charlotte Tilbury, Augustinus Bader and Sisley-Paris to NARS, La Prairie, La Mer, Trinny London, Color Wow and Bamford.
The fragrance calendar includes Creed, Parfums De Marly, Kilian, Xerjoff and MATIERE PREMIERE to Ex Nihilo, Frédéric Malle, Gritti, D.S. & DURGA, Trudon and more.
Charlotte’s Beauty Treasure Chest 2025
Each year Charlotte Tilbury launches the Beauty Treasure Chest promising this one will be the best one yet. And do you know what? This year we think she might be right. Whilst we can't reveal what's inside just yet, we can promise that you won't be disappointed. It will feature many of her icons, from her make-up range and skincare collection. And this year there are more full-size products than ever.
If you are the brand's biggest fan, and let's face it we don't know many people without a CT product in their kit, then this is worth every penny.
Be quick, because last year within the first 24 hours, a calendar was sold every minute. If you want to ensure your success, you can download the Charlotte Tilbury Beauty App for early access on the 9th September or try your chances on the 12th when it goes into stores.
What's inside?
Like we said, this is currently on a need to know basis and we have been sworn to secrecy. But check back on here, because we will be keeping this updated as and when we get the go ahead.
NEOM 24 Days of Wellbeing Advent Calendar 2025
This is NEOM's first-ever 24 day advent calendar, and from what we can see so far, it looks like a very good one. This collection is focused on wellbeing products, carefully curated to help with sleep, stress levels, energy levels, and mood-boosting.
Packed full of NEOM bestsellers, including its incredible candles, this is the ultimate pampering treat for any wellness obsessive. The link to sign up to be the first to get your hands on it is due out later this week, so check back to see when you can add your name to the list.
What's inside?
Although we haven't got an official product list for the NEOM advent calendar, the picture shows us that we can expect at least 24 different products spanning from essential oils to body balm and bath milk. It won't be long before we know exactly what to expect, so be sure to check back for updates.
Anthropologie Advent Calendar 2025
You can already access Anthropologie's advent calendar for 2025 by signing up to AnthroPerks. Although a full list of the calendar's contents haven't been revealed, we know that it holds 24 products, including 11 full-size—not bad for less than £100. Plus, how gorgeous is this festive box?
What's inside?
So far, we know that Grown Alchemist, L'Occitane, Wonderskin, Malin + Goetz, and Beauty Works are amongst the brands included. Plus, there's a chance to win some beauty prizes if you find a golden ticket inside yours.
Sisley x Luke Edward Hall Advent Calendar
In perhaps the chicest box of the year is Sisley's 2025 advent calendar, designed by artist Luke Edward Hall. This gorgeous reusable box houses 25 Sisley favourites, from makeup to skin and body care. The drawers can also be turned around to hide the numbers so you can repurpose the box however you desire.
What's inside?
- Phyto-Lip Balm n°2 Pink Glow 3g
- Phyto-Noir Mascara 7ml
- Lyslait Make-Up Remover 100ml
- Revitalizing Volumizing Shampoo 50ml
- Regenerating Hair Care Mask 50ml
- Le Phyto-Gloss Lip Gloss n°2 Aurora 6.5ml
- Sisleÿa l'Intégral Anti-Âge la Cure 10ml
- Sisleÿa l'Intégral Anti-Âge Face Cream 15ml
- Eau Efficace Make-Up Remover 30ml
- Black Rose Cream Mask 10ml
- Eau du Soir Eau de Parfum 6.5ml
- Supremÿa At Night The Supreme Anti-Ageing Skincare Lotion 10ml
- Supremÿa At Night The Supreme Anti-Ageing Skin Care 5ml
- Black Rose Skin Infusion Cream 10ml
- Izia Moisturizing Perfumed Body Lotion 50ml
- Floral Toning Lotion 30ml
- The 230 Cream 30ml
- Baume Efficace 5ml
- Restorative Body Cream 15ml
- Mascara So Intense Mascara 1.5ml
- Sisleÿa l'Intégral Anti-Âge Concentrated Serum 5ml
- L'Eau Rêvée d'Hubert Eau de Toilette 10ml
- Precious Hair Care Oil 20ml
- All Day All Year Day Cream 10ml
- Sisleÿa l'Intégral Anti-Âge Concentrated Firming Body Cream 15ml
24 Days of Liz Earle Beauty Advent Calendar
As well as the 24 day advent calendar, Liz Earle has relaunched its 12 Days of Liz Earle Beauty Advent Calendar following a sell-out year in 2024. With 24 beloved icons, bestsellers and limited editions, this is the advent calendar for any Liz Earle fanatics.
- FULL SIZE Cleanse & Polish™ Hot Cloth Cleanser 100ml
- FULL SIZE Instant Boost™ Skin Tonic 200ml
- Eyebright™ Soothing Eye Lotion 50ml
- FULL SIZE Skin Repair™ Light Cream 50ml
- FULL SIZE Skin Repair™ Hydrating Night Cream 50ml
- FULL SIZE Instant Brightening Eye Cream 15ml
- Gentle Face Exfoliator 15ml
- FULL SIZE Hydrating Cream Mask 75ml
- FULL SIZE Superskin™ Advanced Nourishing Cleansing Balm 100ml
- Superskin™ Advanced Bi-Phase Brightening Essence 30ml
- Superskin™ Advanced Firming Serum-in-Moisturiser 15ml
- FULL SIZE Superskin™ Lip Balm 15ml
- FULL SIZE Cleanse & Glow™ Transforming Gel Cleanser 150ml
- FULL SIZE Restore & Glow™ Instant Radiance Serum 30ml
- Smooth and Glow™ Exfoliating Tonic 50ml
- FULL SIZE Revitalise & Glow™ Illuminating Gel Moisturiser 50ml
- FULL SIZE Orange Flower Hand Wash 200ml
- Orange Flower™ Hand Repair 50ml
- Bergamot & Cardamom Hand Cream 50ml
- FULL SIZE Bergamot & Cardamom Body Wash 200ml
- FULL SIZE Bergamot & Cardamom Body Cream 200ml
- FULL SIZE Revitalise & Glow™ Radiance Reveal Night Cream 50ml
- FULL SIZE Botanical Shine™ Nourishing Hair Oil 50ml
- FULL SIZE Cleanse & Polish™ Hot Cloth Cleanser Rose & Lavender Relaxing Edition 100ml
Fortnum's Beauty Advent Calendar 2025
Fortnum's beauty calendar is always one of the most elevated, and this year is no different. With 23 full-sized products and 3 travel-sized treats, you'll find an impressive variety of luxury beauty stuffed inside this keepsake box that is more than worthy of a place on your mantelpiece.
What's inside?
- Clive Christian Town & Country Perfume, 10ml
- Bramley Wellness Pillow Spray, 100ml
- Sol de Janeiro Bum Bum Cream, 75ml
- Gallivant Buenos Aires Eau De Parfum, 30ml
- Aromatherapy Associates Revive Morning Bath & Shower Oil, 55ml
- Delilah Lip Saviour Colour Enhancing Oil, 5ml
- Ortigia Fico d’India Bath Salts, 75g
- Jo Malone London English Pear & Freesia Hand Cream, 30ml
- Shleep Merino Wool Jersey Spa Headband Coral Peony
- Bamford B Balanced Body Gel, 200ml
- Olverum Pure Radiance Facial Oil, 30ml
- Kure Bazaar Cherie Nail Polish, 10ml
- Ortigia Ambra Nera Soap in a tin, 25g
- Delilah Liquid Blush Peony, 12ml
- Wildsmith Active Eye Serum, 15ml
- Aromatherapy Associates Revive Body Oil, 100ml
- Cult51 Rejuvenating Night Cream, 50ml
- Fortnum’s 1707 Topaze Eau de Parfum with Gold Atomiser, 10ml
- Bramley Clementine Antioxidant Cleansing Balm, 75ml
- Cult51 Neck and Décolleté Firming Cream, 30ml
- Charlotte Posner Glam Squad Wash Bag
- Fortnum’s 1707 Lilas Eau de Parfum, 10ml
- Baobab ROMA Scented Candle, 75g
- Fortnum’s Four Seasons Votive Candle Clementine, 75g
- Bamford Lip Balm, 15ml
- Ortigia Florio Soap in a Tin, 25g
What can we expect from 2025 beauty advent calendars?
Last year brought us a whole host of impressive beauty advent calendars, from luxury and high street brands alike. Some of Marie Claire UK's personal highlights included LookFantastic's £100 calendar (worth over £565), Sephora's £199 calendar (worth over £1,000), and brand-specific editions from Charlotte Tilbury, Augustinus Bader and more.
We're expecting similar deals for 2025, with key retailers dropping their own calendars anywhere between now and October. That's a pretty big window, so we will be keeping you up to date with all the newest launches and release dates.
