Few things make me feel less Christmassy than a heatwave, but despite current weather conditions, the festivities are already underway at Liberty HQ. The retailer is the first to announce its beauty advent calendar for 2025, which means it's only a matter of time before others follow suit.
Last year's beauty advent calendars did not disappoint, with sites such as LookFantastic and Sephora offering savings of hundreds of pounds on luxury skincare and beauty brands. But if there's one thing we learnt, it's that these advent calendars sell out remarkably quickly—particularly those stuffed with high-end buys like the best perfumes for women and rich moisturisers.
Yes, thinking about your calendar of choice in July may seem a little excessive, but this level of preparation can be necessary if you're serious about scoring a bargain. Almost all of our top-rated beauty advent calendars in 2024 totally sold out before December even started, so there's no room for waiting around here.
The first look at the Liberty Beauty Advent Calendar 2025 launched today, and it's officially available for pre-order for Beauty Drop subscribers. Non-subscribers can join the waitlist for the Liberty calendar below to be the first to find out when it's available to buy. Until then, we will be keeping this page up to date with the latest beauty advent calendar news and release dates.
Liberty Beauty Advent Calendar 2025
We already have quite a few details about the 2025 Liberty calendar, including its September release date, £1,245 value, and impressive £275 price tag. A saving of nearly £1k is seriously impressive, and you get a brilliant selection of luxurious beauty treats.
Inside you'll find 'Beauty Hall heroes from the very best names in beauty, each one hand-picked by our expert buyers,' according to the retailer. This includes 30 beauty finds (20 full size), and a Ianthe print drawstring bag too.
Ex Nihilo, Jones Road, Lisa Eldridge, and Augustinus Bader are just some of the brands you'll find inside, and there are also 15 lucky Golden Tickets (worth £1,000) to spend at Liberty stashed inside random calendars. And if all that isn't enough to tempt you, the beautiful box designed by Illustrator Clym Evernden certainly will.
Beauty Drop subscribers can enjoy early access to the calendar from today, complete with a £25 discount and guaranteed delivery by the end of August (it's never too early to start the festivities). New customers can also still join the pre-sale and receive the discount by signing up for a Beauty Drop membership.
Given that this calendar marks 150 years of beauty at Liberty, it makes sense that they're going all out. If 2024 is anything to go by, these will fly off the shelves, so I highly recommend getting your name down on the list if you hope to score one.
What's inside?
- LBTY. — Zephirine EDP 8ml (Full Size)
- Dr. David Jack — Supernova Antioxidant Cleansing Gel 30ml
- Emma Lewisham — Skin Reset Face Serum 30ml (Full Size)
- Vyrao — The Sixth EDP 10ml
- Trish McEvoy — Sheer Lip Colour, Shade Mulberry 3.5g (Full Size)
- Davines — Naturaltech Nourishing Shampoo 100ml (Full Size)
- Bibbi Parfum — Santal Beauty EDP 10ml
- MZ Skin — The Rich Moisturiser 10ml
- Skincycles — Eye Matrix Mask 4 x 6ml (Full Size)
- Sisley — Floral Toning Lotion 100ml (Full Size)
- Ex Nihilo — Blue Talisman EDP 7.5ml
- Mirror Water — Smooth Body Oil 50ml (Full Size)
- Lisa Eldridge — Seamless Glide Eye Pencil, Shade Ground Coffee 1.2g (Full Size)
- Jones Road Beauty — The Mascara, Shade Pitch Black 2.7g
- Granado — Esplendor EDP 25ml
- Larry King — A Social Life For Your Hair 30ml (Full Size)
- Maria Nila — True Soft Argan Oil 30ml (Full Size)
- D.S. & Durga — I Don’t Know What EDP 7.5ml
- Verden — Nocturne Magnesium Night Balm 75ml (Full Size)
- Paula’s Choice — 10% Azelaic Acid Booster 30ml (Full Size)
- Dermalogica — Daily Microfoliant 13g (Full Size)
- Philip Kingsley — Elasticizer Deep Conditioning Treatment 75ml (Full Size)
- Trinny London — Sheer Shimmer Lip2Cheek, Shade Violine 4g (Full Size)
- Charlotte Mensah — Manketti Oil Conditioner 50ml
- La Mer — The Lip Balm 9g (Full Size)
- Vilhelm Parfumerie — Sparkling Jo EDP 10ml
- Votary — Super Renewal Serum, Retinol Alternative 30ml (Full Size)
- Zelens — Melatonin B12 Overnight Repair Mask 50ml (Full Size)
- Matiere Premiere — Vanilla Powder EDP 6ml (Full Size)
- Augustinus Bader — The Rich Eye Cream 15ml (Full Size)
- Liberty — Liberty Print Large Drawstring Bag
What can we expect from 2025 beauty advent calendars?
Last year brought us a whole host of impressive beauty advent calendars, from luxury and high street brands alike. Some of Marie Claire UK's personal highlights included LookFantastic's £100 calendar (worth over £565), Sephora's £199 calendar (worth over £1,000), and brand-specific editions from Charlotte Tilbury, Augustinus Bader and more.
We're expecting similar deals for 2025, with key retailers dropping their own calendars anywhere between now and October. That's a pretty big window, so we will be keeping you up to date with all the newest launches and release dates.
Shop more Liberty favourites
If you simply can't wait for the calendar, Liberty's beauty kits will work to fill the hole. Packed with summer must-haves and a saving of £454, this is July's answer to advent.
This is my new favourite fragrance, and I've had so many compliments every time I've worn it. It's a light, fresh unisex scent that clings to me all day (even in 30 degree London heat). Bohemian, ornamental and woody, it's a seasonless and genderless signature perfume with universal appeal.
