Mercedes Benz SS17
(Image credit: Daimler AG)
The fashion film, Burning Desire stars Eliot Sumner and Lucie Von Alten
Mercedes-Benz launched its exciting new fashion campaign today. Sponsoring all the major fashion weeks around the world, they create a short fashion film every season, previously working with the likes of Natasha Poly and Lara Stone.
Their SS17 offering, Burning Desire, stars British musician Eliot Sumner and her girlfriend, German model Lucie Von Alten. Director Christian Larson, captured a raw and powerful dystopian world shot in an old steel warehouse in Romania.
(Image credit: Daimler AG)
Here are five things you need to know about the campaign stars:
-
I was eager to up the ante on my walks so tried Nordic walking every day for a week - and feel it's levelled up my cardio fitnessWho knew holding poles was such hard work?
-
For better or worse, the workwear wardrobe is backCelebrities embrace 'Corpcore'
-
Controversially I think this Le Labo perfume is 10x cooler than the iconic Santal 33—here's whyMy go-to evening scent now
