Casual.
Words by Jadie Troy-Pryde
Over the last 10 years, Kim Kardashian has built a mutli-million dollar empire for herself with the help of momager, Kris Jenner. She has dipped her toes in everything from fashion to film, and whether it's her bob giving us major hair envy or her impeccable contouring, she's transformed herself into a bit of a beauty icon.
So it probably comes as no surprise that she's launching a beauty line of her own to rival that of her little sister, Kylie Jenner.
Kylie has been in the market for a good few years now, reportedly pulling in a cool £10 million from sales of her lipkit when they were first released in 2015.
But it's thought that Kim is going to top that figure as industry insiders claim that the Keeping Up with the Kardashians star could make around £11 million in just the first five minutes of her products going on sale.
Yep, really.
Kim's goods - which will include Creme Contour & Highlight Kits costing around £37.51 each - will hit the shelves on Wednesday, and if predictions are correct it means she'll be pooling around £2.2 million a MINUTE.
Kylie doesn't seem phased by her big sister's newest venture, having recently collaborated with Kim on a lipkit line. According to Kim, there's no sibling rivalry.
Talking to Women's Wear Daily, Kim said: 'I am older than Kylie. We definitely have a different audience. [But] we are definitely prepared for the demand. It's not like we're making a small quality and it's selling out.'
Not bad for five minutes work.
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