Euro summer is trending, and alongside the enduring appeal of long beach days with a bag of Lay’s and winding streets lined with restaurants is a growing interest in European style—and not just from luxury labels. Influencers across the continent are quickly gaining followings, celebrated for their eclectic, effortless outfits. Take Vicky Montanari and Caetana Botelho Afonso from Portugal, Tessa Montfoort from the Netherlands and Franny Fyne from France, as key examples.
Yet, what exactly constitutes “Euro summer style” is the big question—and the answer really depends on which part of Europe you’re looking at. In Portugal, Spain, and Denmark, bright, bold colours and vibrant prints are proving particularly popular. Meanwhile in France, the famously minimalist, understated chic aesthetic still reigns supreme.
That said, a few elements remain consistent across the continent: light, airy layers, practical yet stylish footwear, and carefully chosen accessories that elevate the look without feeling forced. So, if you’re searching for Euro summer style inspiration, consider the six outfits below your go-to guide. Add an air of nonchalance, and you’ll look like a local.
Six chic Euro summer looks to recreate now:
A crisp white dress
A crisp white dress easily slots into the Euro summer feel, particularly when paired with easy to walk in shoes—never underestimate the number of steps that come alongside a European holiday. Consider it your for-every-occasion essential.
Colourful co-ords
For a more polished look, turn your attention to a colourful co-ord. A blazer and shorts set is equal parts elegant and effortless when worn in a bright and bold colour and simply accessorised with a low heel and statement sunglasses.
Chic colour-clashing
Here, Tessa Montfoort is dressed in head-to-toe in Dutch brand Harper and Yve, but if you'd prefer to not pay the shipping fees, a statement T-shirt, loose linen trousers and fan-favourite Birkenstock Boston Clogs will easily recreate the look. The key to a Euro summer fit is to look effortless, after all.
Nice and neutral
While chic Portuguese, Spanish and Danish women lean towards vibrant prints and bold colours, the French are famous for keeping it classic with a pared-back style that's always chic. Here, Franny Fyne reminds us of the enduring appeal of an all-neutral outfit.
A skirt and trusty tee
Europeans have an innate ability to master the high-low mix, effortlessly combining eveningwear pieces with casual finds to create outfits full of personality. The wardrobe essential behind this success? A graphic T-shirt — elevated here with a striking skirt and an eye-catching headscarf.
A simple striped dress
Few looks are easier to master than a chic sundress paired with sandals. A platform flip flop offers extra comfort for exploring cobblestone streets, while a lightweight cotton dress will help keep you cool. Simple.
