Avalon Afriyie
Known as the purest form of denim, this is by far one of the chicest and easiest styles to pair, especially if you're looking for the next denim trend in 2025. Dark (or raw) denim pieces are untreated and left in their natural form without any added chemicals or water, both of which are often used to achieve specific hues.
This offers a spectacular denim option and can often lead to more eco-friendly denim. Its naturally dark tone looks effortlessly chic, and it is essentially an easy way to incorporate an elegant edge into your everyday wardrobe rotation, and it comes cool girl-approved.
Whereas the noughties consisted of taught fits and stonewash denim, the denim revolution has seen a surge in this new, contemporary shade sitting on the periphery between deep indigo and black. The stitching is noticeably warmer, and the fits span everything from straight and wide-leg to barrel.
Not only is this versatile hue available in jeans, but various brands are adapting it to your favourite wardrobe basics. From dresses to maxi skirts and even classic jackets, the possibilities are as endless as they are chic. It comes as no surprise that some of our favourite content creators have started to adopt this dark denim trend, styling it as full denim on-denim looks as well as tailored corsetted dresses.
So, if you, like us, are looking to invest in 2025's biggest denim hue, keep scrolling for the ultimate edit featuring true raw denim and inspired indigo pieces to elevate your denim rotation.
Shop raw denim
Part of the brand's Atelier collection, these raw denim jeans come in a sleek wide-leg silhouette that is as comfortable as they are chic.
Turn-up jeans are quickly becoming one of fashion's favourite styles. Featuring a simple detail that instantly elevates any look, the dark raw-inspired wash adds the final touch of sleekness.
These jeans are so good I can't believe they're under £50. Pair with your choice of knit and pointed-toe shoes, they'll be a solid staple in your denim rotation.
An oversized denim jacket is a great everyday piece that can be styled with trousers, skirts, and accompanying denim jeans for a classic denim-on-denim ensemble. This Reformation option has a raw denim effect in a dark indigo wash. Chic.
Made from 100% cotton, this capsule wardrobe piece will see you through any season. Simply style with knee-length boots during winter or classic flats for the summer time.
Aligne's Markus jeans are a favourite amongst the Marie Claire team, coming in a true raw treatment, they can be rigid at the beginning, but soften into a comfortable pair of jeans after a couple of wears. We would recommend sizing up for extra comfort.
Looking for your next pair of straight-leg jeans? These sleek Frame jeans come in a mid-rise silhouette and a slight flare at the hemline.
Inspired by classic workwear, this cropped shirt comes in Agolde's infamous bio-based indigo dyes for the ultimate wash and quality.
For those with summer in mind (no judgement here), this sleeveless denim top comes in a cinched silhouette that pairs perfectly over a maxi skirt, trousers, and denim jeans, the possibilities are endless.
These wide-leg jeans feature elegant button details that instantly elevate any look for a chic nautical look.
Uniqlo's denim range is truly impressive, effortlessly comfortable upon the first wear, you can't go wrong.
I've been mentally styling this A-line dark denim dress with a pair of sheer tights and my favourite strappy heels.
Featuring pleated detailing along the leg, these elegant jeans are perfect for the office.
A baggier silhouette for those who opt for a looser silhouette, these Loulou Studio cotton jeans pair beautifully with a leather bomber jacket and loafers.
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