Damson Madder comes cool-girl approved, this is everything I want from their new in section
Sustainable and female-owned, what's not to love?


Damson Madder has been firmly on our radars for quite some time now. The female-owned, British label is known to be a favourite amongst influencers and celebs alike for its playful use of colour and patterns.
One of their most recent celeb sightings included Anya Taylor-Joy, who was spotted wearing the brand's Lola blouse at The Cannes Film Festival. Pairing it with a simple denim skirt, pumps, and designer handbag, the actress totally nailed the art of timeless summer dressing.
Designed to become true wardrobe heroes that will last forever, Damson Madder's collections are reduced to 15-35 pieces that take an average of 12-18 to design ahead of launch to ensure all pieces are made with the utmost quality and materials. They use 100% organic cotton, and the aim is a minimum of 20% recycled materials used in other garments across their collection.
Constantly innovating its hero styles with different colourways and silhouettes, it's not rare to see a bestseller or two revive in different iterations. From their Tilly Gillet style to their Mimi Dress, the excellence lies in adhering to their fan-favourite products and releasing them in new, timeless prints and patterns.
Additionally, plenty of pieces are far from one-dimensional. They hold multiple styling possibilities, from reversible styles to multi-tie dresses, which you can't help but obsess over. Which is why I have selected my top 12 pieces to shop now and love forever.
Shop new in
A new-season favourite, this pink broderie dress features a classic tiered skirt with sleek ribbons for an added girly detailing. This simple yet elevated style can easily be styled for the office with a sleek pair of pointed flats or heeled sandals for a special occasion.
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Sofia Piza is the Fashion Writer at Marie Claire UK. With extensive experience and a degree in Fashion Journalism, she covers runway trends, shopping picks, celebrity fashion, and industry news.
Throughout her career, Sofia's work has ranged from in-depth interviews with industry experts and high-profile celebrities to creative production for editorial cover shoots and red-carpet coverage. Born in Mexico and raised in five countries, Sofia's multicultural upbringing has fed into her interest in international markets, leading her fashion week coverage across London, Milan, Paris, New York, and Copenhagen.
When she's not sourcing inspiration from social media, you will find Sofia anywhere from a local vintage market to busy central London streets, people watching to make sure she brings you the latest trends, from the best denim pieces to the must-have investment bags- the possibilities are endless.
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