I'm a fashion editor, and this is the one item I ALWAYS buy in the sale
The timeless staple I'm investing in


As a fashion editor, I always get asked which items are worth investing in, and a new winter coat is always top of my list. It is simply not something I would scrimp on, since a timeless, well made (think premium, natural fabrics) silhouette will last you for years to come. The ultimate cost-per-wear candidate.
That said, if you can snap up a bargain in the Winter sales, all the better. And while it's the tail end of the discounts at most retailers, there are still some amazing coats to be bought at a fraction of their original retail price.
It might seem counter-intuitive to buy a Winter item when all the new Spring/Summer 2025 collections are about to drop, but trust me, you won't regret it come September.
As for which coat styles to shop for, you are spoiled for choice. Puffer styles hold enough insulation to ensure warmth throughout the day, whereas scarf coats are designed to stay warm without excess layers - and are a trend that shows no sign of disappearing anytime soon.
Meanwhile, shaggy coats offer up some serious Penny Lane vibes while adding a playful layer of texture to your look.
Regardless of which coat trend you're eyeing up, here are the best coats to buy in the sales right now.
Best coat sales
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Penny Goldstone is the Contributing Fashion Editor at Marie Claire UK. She writes about catwalk trends and the latest high street and Instagram sartorial must-haves. She also helms the Women Who Win franchise.
She has worked in fashion for over 10 years, contributing to publications such as Cosmopolitan, Red, Good Housekeeping, and Stylist.
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