JW Anderson puts the fun back in fashion
The designer previewed his SS24 collection at LFW


We never expect anything boring from Jonathan Anderson, but he certainly amped up the fun for the SS24 collection of his eponymous label.
His show notes warned us to expect 'function with the oomph of play' and he certainly delivered.
The first look set the tone: a hoodie and shorts moulded to the models as if they were made of clay, creating a stiffness not dissimilar to Barbie's wardrobe, were she to go down the casual route.
Instagrammable? Sure. Wearable? Not so much, but no matter, the rest of the collection was all about wearable, everyday clothes that had the sense of playfulness and cheekiness that we've come to expect from the Irish designer.
An oversized bomber jacket with feathers bursting at the seams. A perfecto with XXL hardware. Padded PVC trousers. A crochet mini dress. A deconstructed trench coat.
Each piece played with proportion, from the dress with exaggerated hips to the blazer with accentuated shoulders and a nipped-in waist, the balloon-leg cargo pants and the bomber jacket so oversized it can be worn as a dress.
Nothing was too dressy, or casual. One particular look that comes to mind is the hoodie paired with a sequin skirt, the epitome of high-low style.
Marie Claire Newsletter
Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!
As for the hues which everyone will wear come spring/summer 24, orange can't be ignored, but it'll be mixed with more neutral shades of green, ochre and monochrome.
As Jonathan Anderson puts it, these are 'clothes meant to be used, misused and toyed with'. Agreed.










Penny Goldstone is the Contributing Fashion Editor at Marie Claire UK. She writes about catwalk trends and the latest high street and Instagram sartorial must-haves. She also helms the Women Who Win franchise.
She has worked in fashion for over 10 years, contributing to publications such as Cosmopolitan, Red, Good Housekeeping, and Stylist.
-
Kendall Jenner, Em Rata and Simone Ashley love this affordable Aussie fashion brand—and it's finally available in the UK
Chic styles from down under
By Jazzria Harris
-
I’m a size 18 Fashion Editor—these are the most flattering plus-size jeans I’ve tried
Curve denim that's worth every penny
By Stephanie Yeboah
-
Modern Pilates is one of the most fun yet effective ways to strengthen and lengthen your body - 6 exercises to try
Keen to strengthen your entire body? This one's for you.
By Anna Bartter