Taylor Swift’s reference to this London pub has caused huge demand for merch

Taylor Swift fans didn't take long to descend in droves on London pub The Black Dog after their fave referenced the venue on her new album.

In the song named after the pub, Taylor sings: "And your location, you forgot to turn it off / And so I watch as you walk / Into some bar called The Black Dog / And pierce new holes in my heart."

The song is likely to reference either her long-term ex Joe Alwyn, or her former flame Matty Healy, both of whom are English.

Staff at the pub, which is located in Vauxhall, have been having a blast following the song's release, even sharing a hilarious TikTok speculating whether Taylor meant Joe or Matty.

However, as you might imagine, it's all been a bit messy since the album, The Tortured Poets Department, came out. Not only are fans heading to The Black Dog by the dozen for a pint or two, but they also really want merch.

Marketing consultant Amy Cowley, who works with the pub, spoke to Sky News about this development.

"We're really happy to ride this wave. It has been surreal," she said.

"We have received thousands of requests from Taylor Swift's fans regarding merchandise, so we are setting up a dedicated email address for people to contact us on. People just want things to show they have been to the pub, or to have something associated with The Black Dog."

At time of writing, the email address has been set up, and you can contact [email protected] if you so wish.

"But the weekend was very busy," Amy continued. "We had to turn people away because so many wanted to come in. We needed extra security to deal with it all."

But while the onslaught of Swifties was a lot, The Black Dog remains undeterred and ready to welcome the fans with open arms.

"Taylor Swift has nine nights at Wembley in the summer, so we're preparing for that already," Amy added.

"It would be something if she would come down to the pub and have a drink with us. We would love to do something fun with her."