
Zeynab Mohamed
Zeynab Mohamed is a London-based freelance beauty and lifestyle journalist whose work explores the intersection of identity, culture, and the ever-evolving beauty landscape. She began her career on the beauty desk at British Vogue and has since written for a range of titles including Dazed, ELLE, Who What Wear, and Stylist. Her writing often examines how beauty trends both reflect and shape the world around us, particularly how they impact women. She also pens Face Value, her Substack newsletter, where she takes a more personal perspective on the way beauty touches our everyday lives.
Latest articles by Zeynab Mohamed
-
Back Facials Are Trending for Good Reason—Here's Everything You Need to Know
Meet the back facial, aka "bacial"
By Zeynab Mohamed
-
Is In-Person Beauty Shopping Finally Making A Comeback?
Retailers are reimagining stores to offer consumers more
By Zeynab Mohamed
-
Are Perfumes the New Fast Fashion?
How viral scents are reshaping the industry
By Zeynab Mohamed
-
Are Beauty Dupes Democratising Makeup—or Diluting Innovation?
Cheap thrills may come at a price
By Zeynab Mohamed
-
Beauty Brand Kulfi Has Finally Arrived To The UK, But Was It Worth The Wait?
Spoiler: yes
By Zeynab Mohamed
-
I'm A Black Woman Who Felt Sport Wasn't For Me - But Tennis Clubs Created Space In An Often Elitist World
I found a space that made me feel included, welcomed, and like movement was for me.
By Zeynab Mohamed